Italian illustrator, Pierluigi Balducci has been an award winning art director for many major Advertising Agencies in Italy and Asia Pacific. He has always created his highly conceptual illustrations through his Photomontage style which often presents his ideas in a surreal world which makes his audience always look twice. Pierluigi has worked for a variety of Brands and Ad Agencies over the years and he understands how to sell a concept to a target market through his long and distinctive career as an Art Director ( working with top Creative teams ). He is now at the stage in his Illustration career to bring his whimsical photo manipulation style to a Global market and joins the Lemonade team to give him access to their prestigious contactsand client base.