Polya Pokataeva is an award-winning illustrator based in Tashkent, Uzbekistan. Her style is bold, colourful and full of personality. She is known for combining simple shapes, vibrant palettes, humour and clever iconcepts to create engaging, expressive work. Polya creates illustrations for brands, advertising campaigns, packaging, editorial projects, and international organizations. She especially enjoys working on meaningful, socially driven themes, as well as bold, commercial projects that help connect brands with their audiences through clear and engaging visual storytelling. Her work spans various formats, including postcards, posters, stickers, window illustrations, merchandise, clothing prints, maps, pins and packaging. Polya also incorporates hand lettering and simple animation to bring extra character and movement into her visuals. She has collaborated with global organizations such as UNESCO, UNDP, and GGGI, as well as a range of commercial brands. Whether she’s working on a playful concept or a serious message, Polya brings warmth, originality, and visual storytelling to every project making her illustrations both distinctive and impactful. Client List: UNESCO Uzbekistan, UNDP Uzbekistan, Global Green Growth Institute Uzbekistan, Webster University, TBC bank, Cardsi Postcards, CLICK, Sana fashion brand, Khujra Studios, SOKO dogs & cats charity and Teplo store.