Dawn Machell is an established children's illustrator with over 30 years experience, from West Yorkshire, England. She is passionate about style, colour, design and illustration for babies and children and loves to inject an element of fun into all her work. She has a naive, whimsical style with a simple, youthful handwriting that really appeals to the juvenile and baby market. Her illustrations combine simple, irregular shapes with a minimal colour palette that give any book, brand or campaign an instant identity that they crave. Her work has paper-cut influences with line-work elements and simple pattern fills. Her illustrations have appeared on products from a wide variety of sectors including children's books, early learning products, greetings cards, children's apparel, children's toy packaging, children's games and nursery interiors. She joins Lemonade to revitalise her portfolio, expose her work to global new markets and develop her style to meet the demands of today's creative market. Her clients include: Little Tiger Press, Really Decent Books, I Am A Bookworm, Elephant & Bird Books, Make Believe Ideas, Editions Piccolia, YoYo Books, Mamas and Papas, Fisher Price, Next PLC, Sainsbury’s, Tesco, Asda, Primark, Silver Cross, Disney Stores, Kidsii, Bonton Toys, Hallmark Cards, UK Greetings, American Greetings and Papyrus.