New York based illustrator, Heather Von Fritz began her career in fashion design, Heather has been drawing and creating images since before she can remember. Her work combines a spectrum of traditional techniques and media including pencil, ink and watercolor-with a mastery of modern digital editing. Striking a balance between detailed textures and minimalism, Heather draws from the boldness of fashion, the enchantments of nature and the dynamism of commerce to produce striking, evocative images. Heather is known for her fashionistic portraiture and figurative illustration work and works in a variety of sectors including beauty, fashion, make-up and fragrance. She joins Lemonade illustration agency to expand her audience and develop her portfolio to appeal to the wider illustration market.