From a promising career in Fine art, Sav was drawn towards the world of commercial illustration in 1997. His early experience was as a realistic illustrator working in advertising, design and gaming but gradually he expanded his style and began to return to his roots of traditional techniques mixing it with digital media for his big brand clients. His folio now embraces all sectors of illustration and his painterly style features heavily in children’s non fiction and fiction books. From cover art to corporate wall art Sav’s talent is versatile and equally effective across all media platforms and Lemonade is helping expose his portfolio to wider global audience. Clients include DK Publishing, Ladybird Books, Hasbro Inc, Penguin Random house and Bloomsbury Publishing.